Category Archives: Branding

Don’t lose what you have: why loyalty is as important as acquisition

In the minefield of marketing, growth is everything: we talk about acquisition of new customers on a daily, if not hourly basis. Yet what about the people who helped you even be a business in the first place? The satisfaction of your current customers is just as paramount to growing your business and we want…
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More than a logo: The importance of branding

People often think that branding begins and ends with choosing a logo for their stationery, marketing materials or web site – but it’s so much more. The fact is, a strong brand is one of the most valuable assets your business can possess. Appealing graphics are important, of course, but the essence of any brand…
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