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Category Archives: Branding

Why it’s time for brands to rethink their future

Who expected 2020 to go like this? We know the last few weeks have been a minefield, with the world changing rapidly in ways we probably never imagined. We know businesses are finding it challenging to navigate difficult decisions and plan ahead into the unknown. The concept of “what now?” may seem overwhelming, but rethinking…
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Don’t lose what you have: why loyalty is as important as acquisition

In the minefield of marketing, growth is everything: we talk about acquisition of new customers on a daily, if not hourly basis. Yet what about the people who helped you even be a business in the first place? The satisfaction of your current customers is just as paramount to growing your business and we want…
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More than a logo: The importance of branding

People often think that branding begins and ends with choosing a logo for their stationery, marketing materials or web site – but it’s so much more. The fact is, a strong brand is one of the most valuable assets your business can possess. Appealing graphics are important, of course, but the essence of any brand…
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