As we leave what has been a very interesting year behind us and head back to work after the holidays, marketing may be the furthest thing from your mind. But beginning 2017 with a clearly defined marketing strategy is well worth the effort. The start of the year is a valuable opportunity to look back over what worked – and what didn’t – during 2016 so that you can plan ahead. Often, we start a new year with the best of intentions, then things get busy... and before you know it, we're too busy to do any strategic planning. That's why, as we ease back into work mode, it's the perfect time to set your marketing goals for 2017.
With that in mind, Sixothree would like to offer some suggestions on how to approach your marketing plans for 2017. Whether you run a small or medium-sized business, or whether your marketing department is well established or just getting underway – answering some key questions can help you get to grips with accomplishing your goals in the new year.
What do I need my marketing to do in 2017? It seems like an easy enough question, but it’s an important one that can really set the framework for your strategy. Depending where you are in the life-span (and size) of your business, your marketing goals could include such things as increasing revenues or attracting certain customers by creating awareness of your brand.
What resources do I need to make my marketing more effective? Once you have established firm goals for the year, it’s time to think about what you’ll need to do in order to achieve them. Do you have a clear marketing message? Do you know who your target customer is? Do you need to invest in a new website or rebranding to kick-start your marketing in 2017?
How – and when – should I implement a marketing plan? Again, this depends on the type of business you’re running, but having a proactive agenda, clear goals, and a target schedule – rather than reacting to things as they come up – will help you stay focused and goal-oriented. Create a roadmap for the year by setting up a calendar to plan ahead for seasonal campaigns, and to mark down your monthly or quarterly objectives for the business.
How can I tell if it’s working? Alongside your goals for the year, set out clear benchmarks so that you can gauge how your plans are working, and what needs re-adjusting. Measurable goals might include increasing sales by a certain percentage, getting more hits on your website, or growing your client base by a set number. Having quantifiable benchmarks along the way will allow you to assess your success and make improvements if necessary – or even to aim higher!
Remember that Sixothree is always here to help you with your marketing goals and strategies. If you want to talk about your objectives for 2017, please get in touch. Call Karen on 0161 694 9619 or email firstname.lastname@example.org. Wishing you all the best for the new year!