Biopac were looking to produce a video in response to an issue highly publicised in the press - Recyclable cups aren't actually recyclable. We worked with Biopac to produce a list of questions and answers relating to the topic and the video discusses their solution to this issue - Compostable cups. Compostable cups are much kinder to the environment and will fully compost in just 12 weeks, avoiding the need to go to landfill.
Prior to uploading to YouTube, we did some seo work to help the video appear in various online searches. The video now sits on YouTube with a detailed description. This video has then been embedded on the Biopac website and circulated to various online publications.