Rennicks UK

Full service marketing to position Rennicks as a leader in traffic signs and technology for safer roads

Services: Full service marketing support

Industry: Highways & Road Safety

Rennicks UK

Background

Rennicks UK Ltd has been at the forefront of traffic sign innovation for over 30 years, enhancing road safety by developing and supplying the latest road traffic signs and technology.

With ambitious growth plans, and to fulfil their objectives of achieving greater market penetration with the introduction of new products, Rennicks recognised the need for an extensive, well-thought-out marketing strategy to match their ambitions. When they lost their marketing manager, they decided to outsource instead of maintaining a marketing team in-house. This enabled them to lower their costs but retain the quality of the promotional and marketing activity which is important to the brand. Sixothree Marketing Ltd is helping them to continue their growth with diversity, creativity and consistency.

Services implemented

Following an initial meeting, Sixothree started working with Rennicks in 2017 and provides marketing support 5 days per month.

The services Sixothree manage on behalf of Rennicks include:

  • Marketing management
  • Implementation and management of:
    • Content Marketing
    • Social Media
    • Website
    • Exhibitions
    • PR
    • Photography and videography

 

Moving forward

As Rennicks has grown, the relationship and scope of services that Sixothree provide to Rennicks has also grown. The Sixothree Marketing team is embedded with the Rennicks team, and the relationship is an open and transparent one. Rennicks have ambitious growth plans and it’s an exciting time to be part of the team as they expand their service offering, introducing new innovative products to the market to enhance road safety. We will continue to position Rennicks as experts in their field and ensure their brand is regularly in front of their target audience.

 

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Quick Contact

We selected Sixothree out of three companies that pitched to us for the marketing contract. We liked the fact they weren’t a large agency – small enough to really appreciate what we were trying to achieve and take a genuine interest in our business. One of the biggest benefits of working with Sixothree has been the new ideas they bring to the table. Our marketing collateral has also improved and is more targeted and streamlined to focus on the new directives and audiences outlined in our business growth strategy. Having support and additional resources within the business is invaluable – working with Sixothree is like having an additional member of the team with us at every step of the way without the cost of employing an in-house marketing manager.

Kerry Winstanley, Finance & Operations Manager, Rennicks UK Ltd

Sixothree place themselves at the heart of your business not on the outside looking in. They’re professional, creative and go above and beyond what’s required of them. Can’t recommend them highly enough.

Ross Bullerwell, Managing Director, Rennicks UK Ltd