Search engine optimisation (seo)

You may have a good website, but unless people can find it, your website is good for nothing. More and more often, people are relying on search engines to find what they're looking for.

Search Engine Optimisation (SEO) is the process which gives your website visibility on a search engine naturally, without paid advertising. In general, the higher up your website appears in search results, the more visitors you will receive from the search engine.

An increase in the number of people visiting your website increases your sales opportunities. Optimising your website helps you get your website in front of the right people at the time they are searching for products/services like yours.

5 benefits of SEO

  1. A higher ranking on search engines
  2. Increased number of visitors
  3. Stronger brand awareness
  4. High quality of visitors
  5. Generate new leads and customers

 

Sixothree works with very experienced SEO Consultants who can optimise your website and increase visibility on major search engines such as Google, Yahoo! and Bing. Once we have a full understanding of your business and your marketing objectives, we will research keywords relevant to your business, products and service offering. We will look at the keyword performance, how frequently it is used in searches and the level of competition for each keyword. We will then make recommendations on the keywords best suited to your website and discuss the options with you so together we can choose the primary and secondary keywords to focus on.

Optimising your website may involve editing content and increasing the presence of chosen keywords. But we don't just add keywords in and lose sight of good copy. We're marketers who understand the importance of good copywriting.

Are you sure that your business is visible when consumers search for the product or service you provide? Be certain with a free, no obligation SEO review. We will provide you with expert insights and information to help you to implement a sound, successful SEO strategy, helping your website to become a productive and profitable online resource. Get yours now. Contact us on 0161 694 9619 or email info@sixothree.co.uk.

Related articles:
5 reasons to include seo in your marketing strategy
Why are SEO and PPC strategies crucial for businesses?

 

Frequently Asked Questions

How long will it take for my website to appear on page 1?
There is no set timescale. It depends on a number of factors such as the level of competition for the keywords targeted. As a guide, our SEO Consultants aim to achieve first page rankings within 3 months of beginning work for all phrases. Some phrases are likely to take a shorter time than others. The phrases with a higher competition may take a little longer but based on experience they should come in within 3 months.

What is the difference between a primary keyword and a secondary keyword?
Primary keywords are the keywords most important to you and have a strong connection to your business. They appear in the most vital areas before any other keywords. Often used in page title, main heading, and first sentence. Primary keywords should be repeated with a certain amount of keyword density throughout the page. Primary keywords tend to have a high level of competition. An example is 'handbags'. A secondary keyword or phrase is less important in comparison to the primary keyword. It is chosen to support the primary keyword and tends to have a lower level of competition. An example is 'buy handbags online'.