Biopac UK

Full service marketing to support Biopac leverage their brand and eco-friendly credentials in the food and drink industry.

Services: Full service marketing support

Industry: Eco-friendly Packaging

Biopac

Background

Biopac UK (now known as Biopak UK) is a manufacturer and supplier of eco-friendly food packaging and catering disposables, based in Worcester. Perfect for all the caterers, restaurants, delis, cafes, takeaways and coffee shops that want to demonstrate their deep commitment to helping protect our environment.

We were brought in to help Biopac develop a strong brand and raise awareness within the catering sector in support of their long-term goal to sell the business.

Services implemented

Sixothree provided full service marketing support for 10 days/month from Dec 2011 – April 2019, when the company merged with Australia’s leading eco-friendly packaging company, BioPak Pty.

The services managed on behalf of Biopac, included:

  • Brochure design and copywriting
  • Exhibition support
  • Website design and development
  • Email marketing
  • PR and advertising
  • Video and photography

 

Key achievements

Financials/Business growth

Biopac benefitted from an average 30% annual growth when Sixothree were managing their marketing, growing from £1.5million turnover in 2012 to £6.7million in 2018.
 

Exhibitions

Following a rebrand and more targeted marketing efforts, Sixothree advised Biopac to consider trade exhibitions to further increase awareness of their brand and get their products in front of their target audience. After an initial trial, taking a 2x2m stand, exhibitions became a key part of their sales and marketing activity, exhibiting at major industry exhibitions and becoming a headline sponsor for the Takeaway Expo in London.

E-Commerce website

Biopac’s website was a simple brochure website which featured some of their products and an explanation about the materials used. It generated approximately one enquiry a week and a low number of visitors. Sixothree recommended an e-commerce site as a way of attracting new business and allowing customers to buy products at a time more convenient to them. Biopac’s customers were mainly cafes, restaurants and bars who often couldn’t pick up the phone and buy their products during normal office hours.

The result was an e-commerce site which worked well in attracting new customers, a significantly increased number of orders per day, and an increased basket size per order.

PR

In order to position Biopac as a leader in their field and increase awareness of the brand, we recommended PR. Their name was frequently in key industry publications, with technical experts from their team featuring in educational articles about the importance of eco-friendly packaging, specifically compostable packaging, to reduce the harm the takeaway industry places on the environment.

Quick Contact

Karen has a tremendous depth of knowledge and experience in all aspects of marketing. She has delivered a variety of projects with great professionalism and enthusiasm. If you need help with your marketing strategy I have no hesitation in recommending Karen.

Mark Brigden, Biopac UK