Eldabella

Eldabella

Background

Eldabella is a mother and daughter collaboration with a simple purpose, to bring fresh yet stylish clothing and accessories to the modern woman. The online women’s clothing store was created during the global pandemic when mother and daughter duo decided to take their love for fashion online.

They initially tested the concept before launching Eldabella and whilst they were able to build a following for the brand through social media and word of mouth, they wanted to take the business to the next level and ensure when they officially launched the Eldabella brand that they had the best possible start. They approached Sixothree for marketing support and asked the team to help them reach a wider audience and ultimately increase their sales. They specifically wanted a team that could provide a marketing strategy which would help them to communicate to new audiences, build brand loyalty within their existing customer base, and put forward fresh ideas.

Services implemented

Following an initial meeting, Sixothree provided Eldabella with a marketing strategy and a plan that would help take the business forward. The team then looked at what was possible for them to manage in-house within their team, and what they needed help to implement.

The services Sixothree managed, included:

• Marketing management and budget control
• Marketing analysis via Shopify and Google Analytics, providing recommendations for growth and improvement
• Implementation and management of:
  • Social media marketing, including paid advertising
  • Content marketing
  • Influencer marketing
  • Email marketing
  • Local PR

The priority for Sixothree was to develop the customer’s purchase and pre-purchasing journey. The navigation and usability of the site were improved following recommendations, and a welcome email sequence was created, to introduce new customers to the brand and highlight its personality. Deliveries to customers were enhanced and personalised by including thank you notes and branded packaging, to further develop the purchasing experience and build brand loyalty.

Once this was complete, the focus turned to brand reach. Paid social ads and a likes campaign were launched to increase their social media following and drive traffic to the online shop. This helped the company to reach wider audiences across the UK, instead of relying on local word of mouth.

To further develop the community Eldabella created, social media and weekly emails were used to build a loyal follower base that not only took fashion advice from the brand, but also purchased from the store on a regular basis. To do this, Sixothree helped Eldabella to implement:

• Weekly Instagram and Facebook Lives to promote new lines
• Social media competitions
• User generated content to promote clothing and its buyers
• Influencer posts

Eldabella now have a brand presence and a marketing strategy they can follow to successfully grow their customer base across the UK.