Attollo

Attollo

Background

Attollo is an award-winning provider of SharePoint Intranet solutions, helping their clients to connect with employees and improve communication to maximise efficiencies and productivity.

Attollo were looking for a marketing partner to assist in building brand awareness, in what is a concentrated market, as well as support with lead generation.

Due to the nature of the product and the size of the companies Attollo work with, they were often faced with a long sales cycle. Whilst a worthy investment, it was still an investment that potential customers would need to carefully consider before committing long-term. The marketing activity therefore needed to ensure that Attollo stayed front of mind during the decision-making process.

Services implemented

Following an introductory meeting, Sixothree were asked to create a marketing strategy based on Attollo’s industry, competition, target audience and ambitions. A marketing plan followed, which Sixothree were asked to implement over a 6-month period. The services Sixothree managed on behalf of Attollo, included:

Implementation and management of:

• Lead generation activity
• Email marketing and automation
• Social media
• Content marketing
• SEO and website optimisation
• Advertising
• Reporting

As well as generating new leads, it was important to build a strong brand image and position Attollo as experts to increase brand loyalty – providing trust in the brand and keeping in front of key decision makers throughout the consideration process.

To generate leads, the focus was on producing high quality content that potential customers would see value in. This positioned Attollo as experts in their field and gave them the opportunity to exchange valuable content for contact data from interested companies.

Sixothree introduced automated sequences, which pulled in various platforms, taking cold leads on a multi-channel journey, introducing them to the brand, the product and its benefits. Attollo now have a strong brand image and a number of automated processes to take them forward.