Johnsons Moving Services

Full service marketing to increase brand awareness and generate leads

Services: Full service marketing support

Industry: Removal company

Johnsons Moving Services

Background

Johnsons Moving Services Ltd is one of the largest and most respected relocation companies operating out of the UK. The team specialise in business moves, home moves and laboratory moves along with offering storage solutions to both commercial and domestic customers.

Johnsons were looking for a marketing partner to work alongside them to help create and drive forward a refreshed look and feel for the business.

Following an initial meeting and proposal, Sixothree Marketing were chosen to support Johnsons.

Services implemented

Johnsons approached Sixothree to refresh their logo with a more modern look and feel. We stripped the existing logo down looking at each element individually. We then took the key elements of their logo and evolved it so the elements became more integrated. The result is a more modern, clean logo which is still recognisable.

Following the new logo design, Johnsons asked Sixothree to design their corporate stationery. This included letterhead for each office location, and business cards. The business cards act as a mini brochure with a 4pp card opening out like a tent card. Johnsons were looking for something that would represent more than a business card, to hand out at meetings and at networking events.

Following the rebrand, we were asked to review the company websites. As a result, we recommended one new site, pulling together both areas of their business (domestic and commercial moves), in line with their new branding. The key was to help their sales team communicate the key messages and for potential customers to navigate the site with ease.

The new website incorporates a number of CTAs throughout the site making it easy for a potential customer to make contact. We built a bespoke image tagging area on their office moves page where you can hover over different areas of the office and a pop up will appear to provide more information. We also included a specialist moves section which highlights their experience in different industry sectors with relevant testimonials and case studies specific for that industry sector on that page.

Working in partnership with a media agency, we were asked by Johnsons to produce a video to demonstrate their new cutting-edge technology in action during a live move for Manchester University. This video was then incorporated in the design for the new websites. Click here to watch video.

Sixothree provided full service marketing support for 4 days/month from July 2014, which increased to 18 days/month July 2017 – June 2018. In addition to the listed above, also managed the following on behalf of Johnsons:

  • Marketing management
  • Marketing analysis via Google Analytics and Social Media reporting tools, providing recommendations for growth and improvement.
  • Implementation and management of:
    • Content Marketing
    • Social Media
    • Exhibition and Events
    • PR
    • Brand Management
    • Vehicle Livery

Quick Contact

Sixothree are a great asset to Johnsons. The support they have given us with our marketing communications and brand development to date, has helped push our brand in the right direction while enabling us to focus our time on other areas of the business. The team have designed a new logo for us and a range of marketing collateral. The high-quality finish to the design and printed materials reflect the high end brand we represent as a business. The team are hard working, professional and reliable and I would have no hesitation in recommending them.

Warren Hamlin, Sales Director Johnsons Moving Services Ltd