Biopac were looking for a new press ad to publish in a trade magazine. We discussed the key messages and felt the strongest message to focus on was cost. Many businesses assume environmentally friendly alternatives are expensive. But in fact, Biopac's pricing is very competitive and 'it costs less than you think'.
This advert was later reformatted as an animated gif to sit online. The ad has attracted many visitors to their website which we monitor for them via Google Analytics.