Project4 Fitness

Full service marketing to support the launch and continued growth of new gym in Didsbury

Services: Full service marketing support

Industry: Health & Fitness

Project4 Fitness

Background

A team of personal trainers came together to create a facility that offers the perfect 1:1 and group training environment. With the name ‘Project4 Fitness’ agreed, they approached Sixothree to support them with the setup and launch of their first gym in Didsbury.

Services implemented

Following an initial meeting, strategy and brand ideas, Sixothree Marketing were appointed to manage the marketing for Project4 Fitness. The initial scope of works involved a logo, internal and external signage, and a website. We also supported with the sourcing and set up of their booking app, ready for launch.

Due to gyms closing for a period of time during the pandemic, the gym wasn’t able to open physically on the date initially planned. We recommended an online launch which was a huge success, and enabled the team to build the hype and a strong mailing list in the lead up to the official opening a few months later.

Following the launch in January 2021, Sixothree provided full service marketing support until August 2022. The services managed on behalf of Project4 included:

  • Marketing management
  • Marketing analysis providing recommendations for growth and improvement
  • Implementation and management of:
    • Brand development
    • Internal and external signage
    • Content management
    • Member communication and engagement
    • Social media
    • Online advertising
    • Website
    • SEO
    • Events

 

Moving forward

A solid foundation for marketing activity has been achieved and Project4 are now utilising these tools to build awareness and enhance their reputation within the local area. With ambitious plans to open more gyms in the future, we are proud to have supported the team on this journey and wish them all the best for the future.

Quick Contact

Karen and her team have been a part of our journey from the very beginning and have been instrumental in building all areas of the business. The brand, website, social media and look and feel within the gym have all been a huge success thanks to Sixothree. The team really get to know your company and research the market to help give you a competitive advantage with your concept and strategy. Any businesses starting up or looking to improve your business we would highly recommend you speak to the Sixothree team!

Jory Chambers, Co-Founder, Project4 Fitness