Sailing Holly Blue

New website for sailing family

Services: Website design & development

Industry: Creators

Sailing Holly Blue

Sailing Holly Blue is a lovely family (Ross, Laura, Joshua and Noah) who took the plunge and gave up the security of land life to live on a boat and sail in Greece back in 2019 when their new sailing life was born. 

Initially, the family were looking for support updating their existing website, which they found very frustrating and time-consuming to manage. After our initial meeting, it became clear that a new, more modern website with an easy to manage content editor would not only make updating their site much simpler, but could also enable additional features and new opportunities. 

The new website prompted a refocus, looking at exactly where they wanted to focus their time and what products/services they wanted to promote. Following a site restructure, new/revised content and photography, a new website was designed and built.

The family document their sailing journey and have a large number of subscribers on their YouTube channel. The new site therefore needed to include all YouTube episodes, with the ability to add new episodes with ease, as they become available. They also offer an SHB membership which gives members access to exclusive content and early access to their latest episodes. A monthly and annual subscription was therefore also built into the site. Other areas include a family album, blog area, and a ‘thank you’ page where people can show support and thank the family for sharing their very honest sailing journey.

With a large following on YouTube, this presents opportunities with companies targeting those with a sailing lifestyle. Sailing Holly Blue work closely with select Partners they recommend to their followers. It was important therefore that the site looked professional, attracted a good amount of traffic, and included a Partner area where they could present details of the company and how they are affiliated.

This was very much a collaborative journey, adapting the website to suit, as further discussions took place and opportunities arose. In addition to the website, as part of the overall project, we also provided Ross and Laura with advice on email marketing and systems they could use to streamline some of their processes and subscriptions. 

VISIT WEBSITE

Quick Contact

From the get-go, Karen and her team were very attentive, nothing was too much trouble and contact was both consistent and professional. On initial contact through video call our eyes were opened wide to a number of marketing potentials and exciting ideas that we had not yet thought of ourselves.

As a result of the completion of our website, we now have a fresh new look which is fantastic for us from a marketing perspective. It is also easy to navigate for the user and from an editing perspective has made working on it far less frustrating and time consuming than our old site.

Thank you so much Karen and your team for creating exactly what we had hoped for and more!

Ross & Laura Colledge, Sailing Holly Blue