Did you know that video is rapidly becoming one of the most powerful and cost-effective marketing channels around? With the explosion in the internet and millions of videos being uploaded every day to YouTube, Facebook and other social media platforms, video is now one of the world's most popular ways to communicate.
Running alongside this enormous growth has been the incredible technological advances in laptops, mobile phones and tablets. Now everyone can watch videos on multiple devices wherever they are, whatever they’re doing. And this trend is all set to continue.
In 2017, a staggering 91% of all online media was video. This boom in the popularity of watching and making videos has enormous potential for businesses. Here are some more impressive statistics: 80% of users remember videos they watch online. 74% of people understand products more after watching a video. And 64% of customers are more likely to purchase a product after watching a video.
This all means that video is going to be an absolutely essential marketing tool for businesses of all sizes in the years to come. It’s a medium that people know and love, it can give your marketing more visual impact and there are countless ways to bring video into your marketing campaigns, from promotional and marketing videos to more effective SEO to boost your search engine ranking.
Sixothree can manage the production of all of your marketing videos, right from creative concept through to shooting, editing, post-production and delivery.
Include video in your marketing strategy to make waves in 2017