There Be Giants

There Be Giants

Background

There Be Giants is a specialist OKR consultancy, who help their clients to implement the OKR framework for growth, change or innovation projects.

OKRs were first adopted by the leading Silicon Valley companies. The benefits and methodology have spread, and organisations around the globe are now harnessing their power to great effect.

There Be Giants were looking for a marketing partner to work very closely with and really help them drive their business forward. They specifically wanted a marketing partnership which would see the marketing elements of the business controlled and managed. This included marketing strategy and budget control, management of all marketing activities, and researching and presenting new ideas for growth.

There Be Giants have very ambitious growth plans of which marketing is an integral part, especially when it comes to launching new products and accessing new marketplaces.

Services implemented

Following an initial meeting, proposal and strategy ideas Sixothree Marketing were appointed to manage the marketing for There Be Giants.

This started as an initial contract of 4 days marketing support per month in 2019 progressively grew to 12 days per month. The services Sixothree managed on behalf of There Be Giants, included:

• Marketing management and budget control
• Marketing analysis via HubSpot and Google Analytics, providing recommendations for growth and improvement
• Implementation and management of:
  • SEO
  • Content marketing
  • Social media, including advertising
  • Online advertising
  • Website
  • Podcast, including hosting

Over time, the partnership grew with Sixothree taking on more for There Be Giants, such as the management of their highly rated podcast – Giant Talk. This allowed the Sixothree team to be really embedded with the There Be Giants team and work at a pace that suited the business.

Sixothree Marketing supported There Be Giants with the launch of several new products, such as the OKR Coach Academy, which offers OKR training to individuals and organisations around the globe, and the OKR Professionals’ Community – an online global community of OKR users.

The Sixothree Marketing team was completely embedded with the There Be Giants team, and the relationship an open and transparent one which encouraged growth and innovation.

Moving forward

This has been a very collaborative way of working with outsourced support. It has been effective for the client and offers a degree of transparency that outsourced support isn’t always afforded. This put the Sixothree team in the perfect position to be able to push forward the marketing efforts for There Be Giants and support their ambitious growth plans.

As the There Be Giants offering and team has grown, the level of support required increased. A full-time marketing resource became necessary so we supported the team to recruit in-house. We have loved working with the There Be Giants team and whilst it is a shame to stop working together, it is great to have helped them grow to the point where they need a full-time marketing team.

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