A structured monthly marketing programme to help you focus effort where it matters and see more meaningful results over time.
Marketing often becomes busy before it becomes effective.
Many businesses are putting in real effort — posting, updating websites, trying new ideas — but still feel unsure whether that effort is leading to meaningful progress.
This programme is designed to help you step back, put the right marketing foundations in place, and make more focused decisions that genuinely move the business forward.
What this programme is
This is a structured monthly marketing programme designed to support businesses managing their marketing in-house and want clearer direction and greater confidence that their marketing effort is leading somewhere.
Each month, you’ll receive focused guidance around a specific area that influences marketing effectiveness. The aim is to help you understand what matters, apply it to your business, and decide what to prioritise next, without trying to do everything at once.
What it’s not
This programme is not a course you need to keep up with, done-for-you marketing, or a replacement for specialist support where it’s needed.
Who it’s for
This programme is suited to B2B and service-based businesses, founders and directors, and people responsible for marketing without senior strategic support. It’s for those who want structure and focus to support better decision-making and, in turn, better results over time.
What you receive
As soon as you join, you’ll receive a Starter Pack that explains how the programme works, how the content fits together, and how to get the most value from it. It also encourages you to set aside regular time each month to actually work through the material, so it doesn’t get lost in day-to-day business.
Pack 1 is sent 7 days after you join. From there, you’ll receive one new pack each month, based on your sign-up date.
Each monthly pack includes clear explanation and context, learning to build understanding (not just actions), reflection prompts and practical exercises, plus checklists and guidance you can revisit.
Most people spend around 60–90 minutes working through each pack. You don’t need to complete everything. Often one or two clear decisions are enough to move things forward.
The 12 monthly packs
The programme is designed to build logically, with foundations first and growth-focused topics later.
Starter Pack
How the programme works, how to use the content effectively, and how to build a simple monthly habit that makes the difference.
Pack 1: Focus & Direction
Taking a clear look at where you are now, what’s currently influencing results, and where your attention is best spent next.
Pack 2: Messaging & Positioning
Clarifying what you do, who it’s most relevant for, and how to articulate that clearly and consistently.
Pack 3: Your Website as a Trust Checkpoint
Understanding how your website supports (or undermines) confidence and decision-making.
Pack 4: Being Found at the Right Time
Improving visibility in the right places without trying to be everywhere.
Pack 5: Turning Interest into Momentum
Making it easier for people to take the next step once they’re interested.
Pack 6: Content that Supports Trust & Visibility
Creating useful, purposeful content that supports discovery and confidence over time.
Pack 7: Getting More from Existing Customers
Strengthening relationships, increasing value, and creating natural growth opportunities.
Pack 8: Referrals, Proof & Advocacy
Encouraging others to speak on your behalf without it feeling awkward or forced.
Pack 9: Measuring What Actually Matters
Understanding whether marketing effort is paying off without drowning in metrics.
Pack 10: Improving Consistency Without Burnout
Building sustainable habits that support long-term momentum.
Pack 11: Reviewing What’s Working (and What Isn’t)
Stepping back to refine focus, priorities and direction.
Pack 12: Planning for the Year Ahead
Using what you’ve learned to plan with confidence, clarity and intention.
Pricing
£49 per month + VAT
12 month programme (cancel anytime)
£499 for 12 months + VAT
12 month programme (get 2 months free)
Check-ins and feedback
From time to time, we’ll check in to see how you’re getting on with the programme, what’s been most useful so far, and whether anything has raised questions or highlighted areas where additional support might be helpful.
Your responses help us make sure the programme continues to be useful, relevant and genuinely supportive for the businesses using it.
Frequently Asked Questions
How does the programme work?
When you sign up, you’ll receive the Starter Pack immediately. This explains how the programme works, how the packs fit together, and how to get the most value from them.
Pack 1 will be sent 7 days after you join. After that, you’ll receive one new pack each month, based on your sign-up date.
Is this a course?
Not in the traditional sense.
There are no videos to keep up with and no deadlines. The packs are designed to be worked through at your own pace and revisited whenever useful.
Do I have to start at the beginning?
Yes. The packs are designed to build on each other, with foundations first and growth-focused topics later. Starting at the beginning ensures you get the most value and context from each pack.
How are the packs delivered?
All packs are delivered by email. There’s no login area and no platform to manage. This keeps things simple and easy to use.
How much time do I need each month?
Most people spend around 60–90 minutes working through each pack.
You don’t need to complete everything. Often, one or two clear decisions or actions are enough to move things forward.
Will this help me generate more leads?
This programme isn’t designed to generate instant leads or quick wins.
What it does do is help you put the right marketing foundations in place — from focus and messaging to visibility, trust and follow-up — so that your marketing effort is more likely to lead to meaningful enquiries over time.
Many of the areas covered in the programme directly influence lead generation, but the emphasis is on making better decisions and building momentum, rather than chasing short-term results.
What if I fall behind?
That’s completely fine.
The packs are designed to be flexible. You can move at your own pace and revisit packs whenever helpful.
Is this done-for-you marketing?
No. This programme is designed to help you think more clearly about marketing and make better decisions in-house.
If you’re looking for hands-on, done-for-you marketing support, this programme won’t be the right fit on its own. However, we do provide done-for-you marketing and consultancy separately – please click here for more information.
Is this suitable for my type of business?
This programme is best suited to B2B and service-based businesses managing their own marketing, particularly where clarity, focus and confidence are needed.
If you’re unsure whether it’s right for you, you’re welcome to get in touch before signing up.
What if I need more help or want to talk things through?
The packs are designed to be self-led and practical, giving you the thinking time and tools to move forward independently.
If, as you work through them, you realise you’d benefit from more structured guidance or accountability, we offer separate consultancy packages and marketing support. These give you dedicated time to talk things through properly and apply the thinking to your business in more depth.
This keeps the programme focused and manageable, while still giving you a clear next step if you want more support.
You can find details of our consultancy packages here
Can more than one person use the packs?
The subscription is intended for use within one business. Many people share the thinking internally or discuss the packs with colleagues, which is encouraged.
Can I cancel at any time?
Yes. If you’re on the monthly plan, you can cancel at any time. You’ll continue to receive packs until the end of your current billing period.
If you choose the annual option, you’re paying upfront for the full year.
