Followers, engagement, trends and tree planting

Top four reasons why your business should be using the new IG Stickers.

Instagram has recently announced that they’d be rolling out two new features for all profiles to use on their Stories. Drumroll please…the ‘Link’ sticker and the ‘Add Yours’ sticker are the latest treats from Instagram HQ.

Here are my top four reasons why small business owners need to start using these handy functions.

1. Until now, accounts with >10k followers were able to redirect their followers to a different page (e.g., a clothing website or their latest blog) via the ‘Swipe Up’ function. Not only is the ‘Swipe Up’ function now a thing of the past, but any user (regardless of their follower count) can now use the ‘Link Sticker’ to share links on their Story. This is great news for any small businesses and creators who want to provide direct links to their followers via their story.

2. The ‘Add Yours’ sticker acts as a prompt for users to share content and allows users to create and add to content chains – a bit like a Twitter thread. These public threads can spread globally and are an exciting way to boost your engagement, due to their interactive nature. Your followers will definitely enjoy seeing you getting involved and uploading your own image to the latest viral stickers – or even starting your own chain.

3. Finding new people to follow is a key attraction to the ‘Add Yours’ sticker. Instagram have made it possible to scroll through other user profiles who have added to the chain. This means that people can discover your profile in the same way that you can discover theirs. This is perfect if you’re bored of seeing the same content on your feed and need some like-minded people to follow and connect with.

4. If you aren’t already convinced then my fourth and final point should do the trick. Everybody remembers the ‘plant a tree’ sticker that exploded a couple of weeks ago. The sticker said, “We’ll plant 1 tree for every pet picture.” Naturally, everyone and their next-door neighbour hopped on the trend to share their cute furry friend as well as doing something good for the planet. Surprising? Absolutely not. When and how these two million trees are going to be planted is anyone’s guess, and whether it will come to fruition is a bit up in the air, but the point is that this sticker was a prime example of the reach that the ‘Add Yours’ sticker can provide.

Now, the race to 10k followers is OVER and we predict we’ll be seeing a lot fewer “Link in bio” captions on our feeds! What’s more, we didn’t even know what we were missing with the aforementioned ‘Add Yours’ sticker. Let’s use this ‘Link’ sticker and ‘Add Yours’ sticker and take advantage of their commercial benefit… We say thank you Instagram!

If you’re looking for support on how to integrate these stickers into your business profiles, click here to find out how we will take your social media marketing to the next level.