Unlocking the power of knowing your why: The secret to writing meaningful social media posts

Are you sharing on your business profiles, without thinking about your why?

Imagine this: you’re scrolling through your social media feed, and you come across a post that captures your attention. It’s not just the beautiful photo or the witty caption that draws you in, but something deeper. It resonates with you on a personal level, and you find yourself genuinely interested in what the person has to say. Have you ever wondered what makes that social media post so compelling? The secret lies in knowing your why. 

Knowing your why is about understanding the purpose and motivation behind your actions. It’s about digging deeper and getting to the heart of why you do what you do. This concept applies not only to major life decisions but also to day-to-day activities like writing a social media post. When you have a clear understanding of your why, your social media posts become more meaningful and impactful, resonating with your audience on a deeper level. 

The Sixothree team have taken a closer look at how knowing your why can transform your social media posts, using examples from two very different contexts: getting fit and running a small business. 

Knowing your why for fitness creators 

Getting fit is a common goal for many people, but the motivation behind it can vary greatly from person to person. For some, it’s about improving their physical health, while for others, it’s about feeling more confident and comfortable in their own skin. Knowing your why when it comes to improving your fitness can help you craft social media posts that are genuine, relatable, and inspiring. By knowing your why you can set realistic goals, track your progress, and celebrate your achievements along the way.  

You can share posts about your fitness journey, including updates on your progress, tips for staying motivated, and the positive impact it has had on your life. By sharing your personal story and your passion for improving your health, you can inspire others who may be on a similar journey or looking for motivation to start their own. Ultimately, your why will guide you towards a healthier and happier lifestyle and become the driving force behind your posts. Your why should shine through in your authentic and relatable content. 

Knowing your why for small business owners 

Running a small business is a labour of love (and we can vouch for that!). It requires dedication, perseverance, and a clear sense of purpose. Knowing your why as a small business owner can help you craft social media posts that go beyond promoting your products or services, and instead, provide your audience with a clear understanding of the purpose behind your business. 

For example, if your why for running a small business is to provide quality, handmade products that are sustainable and eco-friendly, your social media posts can focus on the story behind your products, the craftsmanship that goes into creating them, and the positive impact they have on the environment. By sharing your passion for sustainability and craftsmanship, you can create a community of like-minded individuals who are not just interested in your products, but also in the values and purpose that drive your business. This all helps to connect with your audience on a deeper level. 

Unlocking the power of your why in social media posts 

How do you unlock the power of your why in your social media posts? Here are a few simple steps to help you get started: 

1. Reflect on your motivation: Take some time to reflect on your motivation for writing a social media post. What is the purpose behind it? What do you want to achieve by sharing this piece of content? Understanding your why will help you create content that is aligned with your values and resonates with your audience. Use this to guide you! 

2. Be authentic: Authenticity is key in social media, so be sure to share content that resonates with you and aligns with your values. Share your genuine thoughts, feelings, and experiences. Don’t be afraid to be vulnerable and show your personality, because when your social media posts come from a place of authenticity, they are more likely to connect with your audience on an emotional level and strengthen that all-important connection. 

3. Tell your story: People love stories, and your story is unique and powerful! Use your why to tell a compelling story that your audience can relate to. For example, you could explain why you are passionate about your sustainable business and elaborate on how it has impacted your life. This will help your audience engage with you and make your content more impactful. 

4. Be consistent: Consistency is key when it comes to sharing your why on social media. Make sure you’re posting regularly and that your messaging is consistent across all your channels. By regularly sharing your story, you can establish yourself as an authority in your field, increase your visibility, and build a loyal following. Consistency also helps to build trust with your audience and keeps them engaged with your content. 

5. Engage with your audience: It is important to remember that social media is a two-way conversation. Make sure you’re finding the time to engage with your audience that you’ve worked so hard to build. We recommend responding to all comments and DMs in a timely manner, to create a more engaged online community. Depending on your goals, this could drive sales, or increase post shares, profile follows, sign-ups and so on. 

We hope you found this blog useful! We encourage you to make a conscious effort to remember your why and how this adds value to your target audience.  

Stay tuned for more helpful tips and insight. We’re only a phone call away if you need any help with your social media content. Click here to discover our social media support services and how they can benefit you.