You may have a good website, but unless people can find it, you could be missing out on potential sales. Here's five reasons why you should include SEO in your marketing strategy:
- Increase number of visitors to your website
- Build brand awareness
- Build trust and credibility in your brand
- Generate new leads and customers
- Your competitors are probably doing it already
How many times have you used a search engine to find a plumber, a hairdresser, a new pair of shoes? More and more often, people are relying on search engines to find what they're looking for. If they haven't received a communication from you to know you sell what they're looking for, you need to have a prominent position on Google and other search engines to ensure it's your website they visit.
What is SEO?
Search Engine Optimisation (SEO) is the process which gives your website visibility on a search engine naturally, without paid advertising. In general, the higher up your website appears in search results, the more visitors you will receive from the search engine.
1. Increasing number of visitors
An increase in the number of people visiting your website increases your sales opportunities. Optimising your website helps you get your website in front of the right people at the time they are searching for products/services like yours. An increase in web traffic will also indicate to search engines that you are a respected website and help to position your website as an industry leader in your market.
2. Building brand awareness
Search engine marketing is an effective way to promote your company's brand identity. By increasing your brand presence online, your business can become more recognisable and memorable. Ultimately, your aim should be for potential customers to start searching for your brand by name.
3. Building trust and credibility in your brand
SEO can help your brand become well recognised, appearing in relevant search results, time and time again. If potential customers see your website listed on page one of Google, not only are they more likely to find you but they are likely to assume you are one of the biggest and best suppliers in that industry. Your website’s title and description that comes up in search results can also help strengthen your brand, whilst communicating a marketing message that will encourage them to click on to your website.
4. Generating new leads and customers
With an SEO strategy in place directing high quality traffic to your website, you need to ensure your website represents your company well and gives a good first impression so you don't lose them when they reach your site. If they like what they see, and the price is right, there's a strong chance they will make a purchase or pick up the phone to enquire. Increasing web traffic has the potential to boost the number of sales leads and customer base.
5. Your competitors use SEO already
There is a high chance your competitors are already optimising their website for search engines and therefore being found and visited by customers who could be buying from you. More businesses are realising the importance of SEO as online competition becomes more fierce and are turning to SEO experts to help boost their online presence. Professional SEO will help your brand stand out from the crowd.
SEO, as mentioned above, needs to form part of your overall marketing strategy. Whilst it is important, SEO alone cannot achieve your full marketing potential. SEO needs to be integrated into your marketing mix, together with email marketing, social media, online advertising and other marketing initiatives. All of these techniques, executed well, can complement each other and increase awareness of your brand to the right target audience.
For more information on search engine optimisation and how to increase visibility of your brand, please call Karen on 07908 610 190 to discuss your requirements in more detail.